Culture Is Not a Side Project: Meet the Culture Expert

Episode from Carrie Luxem and Restaurant HR Group’s Youtube Channel

Culture is happening whether you're shaping it or not and in this quick-hitting 5-minute episode, Carrie Luxem makes the case for why it's the single most important driver of restaurant success. She introduces Emily Barahona (Emily Freemond), owner of The Culture Agency and Fractional Chief Branding Officer to many franchise groups, whose work is centered on helping franchise brands and operators build scalable, purpose-driven identities and people-first cultures. Carrie breaks down how culture beats strategy every time, how it shows up in small, everyday moments, and why investing in culture has a ripple effect on hiring, retention, and performance. This episode is a powerful starting point for leaders who are ready to move from talking about culture to truly building it.

Watch the episode