Branding and Personal Purpose

Decision Points Podcast Interview

In this episode of Decision Points, Emily Freemond (Emily Barahona), Chief Branding Officer of The Culture Agency, shares the mindset and methodology behind her work with high-growth brands, executives, and founders. From shaping brand identity to scaling people-first cultures, Emily explores how coaching, clarity, and conviction fuel the transformation she helps unlock in others.

She unpacks why personal development is professional development, how leaders can build values-aligned brands, and what it takes to lead culture from the inside out. For founders, CEOs, and decision-makers navigating inflection points, this conversation offers grounded, real-world insight into how to grow with intention and lead with purpose.

An honest and inspiring listen for anyone at their own “decision point” and a powerful reminder of what it means to lead from your core values.

Watch the episode