ZOWEH is a discipleship initiative that serves individuals and their relationships with each other in finding spiritual healing and restoration through God. Created by Michael and Robin Thompson, Zoweh offers tools, resources, and encouragement for people through weekend retreats, weekly gatherings, a podcast, youtube channel, devotionals and published books and workbooks.
IMPROVED RELATIONSHIPS & DOCUMENTED LEGACIES
in the Zoweh community through the design and development
of a new family of printed workbook products.
CREATED BRAND IDENTITY
SUPPORT INTERNAL CULTURE
FreeMe created a brand identity for Zoweh’s ‘My Heart’ series of books aimed at strengthening different types of relationships and remedying the disconnect that can often happen over time. The branding for this family of books was successful in giving Michael and Robin a renewed sense of purpose in their mission to not only help those in the Zoweh community, but also in reaching those outside it. It gave them a good start to a solid digital presence in attracting more people to their cause, as well as increasing book sales online. On a personal level, it has served as something of personal pride for Michael and Robin. Seeing their hard work developed into a beautiful set of books has been a source of great joy and feeling of accomplishment. For the Zoweh community, the brand has supported internal culture, boosted morale and provided a motivation that some didn’t know they needed.
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