THE SOIL FOUNDATION’s mission is to teach young people about the healing benefits of nature away from the anxiety-inducing, 21st-century modern world. With a ‘prevention is better than cure’ philosophy, The Soil Foundation inculcates in the youth healthy habits that nourish the mind and body through weekend, summer camp or one-day ecotherapy courses that can range from learning about wilderness survival techniques, to relaxation and focus through mindfulness.
CHANGED PRODUCT PERCEPTION
to bring a real solution to the consumer's problem and differentiate from the competition.
INCREASED TRUST & PERCEPTION
FreeMe’s rebranding of The Soil Foundation has increased trust and perception in the cause and has helped raise awareness of what is happening and what can be done for our young people in this screen-laden day and age. With a persuasive brand message and call to action of ‘Prevention beats a prescription’, paired with a professional looking website, FreeMe has established credibility for The Soil Foundation correctly honoring its founder, Hakim Isler, with his extensive and varied media, martial arts, military and survivalist background. All in all, the rebranding makes a convincing case not only in attracting concerned parents eager to help their children, but also to volunteers and donors wishing to make a difference.
FreeMe has provided a professional quality service that is second to none. Emily and her team spent quality time learning about our company and digging deep into our mission and vision. From this information they expertly developed a concise plan for the development of our messaging, website and supporting materials that gives our company a professional image in a competitive market. In addition, they have gone above and beyond by providing continued assistance after website development.