FUNDACIÓN TRIUNFADORA is an Ecuador-based nonprofit organization dedicated to empowering women to lead lives of autonomy, dignity and freedom by providing support to survivors of domestic violence. They work with community organizations to coordinate services and resources focused in three main areas: providing emergency shelter, support toward economic empowerment and community education.
RAISED AWARENESS TO SUPPORT SURVIVORS
Raised awareness in the community to help survivors of domestic violence find a life of freedom, peace, and dignity.
Physical Safety &
BUILT BRAND PRESENCE
CHANGE PERCEPTION &
FreeMe’s branding work for Fundación Triunfadora has brought several positive results. The new, bilingual website has provided a more credible and professional presence in the non-profit world both locally and internationally, attracting attention from people seeking help to those seeking to help. It has raised awareness of the often unspoken and taboo topic of domestic violence in Ecuador, encouraging survivors to reach out for the support they didn’t think existed. In addition, the new branding has established trust among similar organizations and donors, creating a stronger willingness for partnership and collaboration.
As a non-profit organization focused on assisting survivors of Domestic Violence, our branding and communications needs are three-fold- 1. Spread awareness of our services to survivors of Domestic Violence 2. Attract donors to continue supporting our work 3. Support an image that other organizations trust to promote community collaboration. Emily and FreeMe understood the assignment. They were able to create branding and messaging that communicated to all the stakeholders. The web page has enabled us to share with donors and increase donations across the globe. The branding and communication (digital and print) have helped our clients find us, getting them access to much-needed services. We have also found that our digital presence has really helped us build the trust we need to forge relationships with organizations in the community.